How To Do It Frugally

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Published Works Almanac Tolerance & Utah Links Editing & Publicity Services Media Room Speaking,Modeling Events & Teaching Awards Authors Cross Promote! Newsletter & Blogs Resources for Writers Resources for Readers E-mail Author Classified Ads Advertising Free Articles 4 Authors,Editors Consulting Travels with Carolyn

 

Find  Carolyn's Individual Books and Audios Here:

Great Book Proposals
Frugal Book Promoter
Frugal Editor
Retailer's Frugal Promotions
This Is the Place, A Novel
Published Shorter Works
Harkening (Short Stories)
Tracings and Other Poetry
Poems Reflecting Motherhood
Audio Handbooks for Writers

Carolyn Howard-Johnson
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From an unsolicited e-mail:

Because of your newsletter, I am now scheduled to go on a 15-night cruise in the Caribbean over Christmas holidays (FREE!). And, I'm on my way to having a brand for all my products. I'll be unveiling soon and writing you about the specifics later (when I have a little more time). And I have a new and improved query letter to send out to agents and publishers when I'm ready! 
 
I can seriously say that I wouldn't have gained so much for so few dollars without your timely and informative advice. Thank you, Carolyn.
 Allyn Evans,
 
www.allynevans.blogspot.com
 

From an unsolicited letter: "Carolyn, from one newsletter publisher to another, I just wanted to let you know how super your newsletter is. I know how much work goes into these things, and yours is one of the very best---consistently chock fully of meaty tips---a must for authors and publishers! ~
Joan Stewart, The Publicity Hound

 

Find more on Carolyn's newsletter, blogs and other services on this site.

Find at least one promotion, writing or tech tip on every page on this site. Happy browsing and collecting!

 

Please note the new page on this site that features writers' conferences and their benefits.

 

Please click on my Google Calendar to keep up with my writers' conference presentations, my upcoming UCLA Extension Writers' Program classes, book fair appearances and more!

 Endorsements:

"Wow, Carolyn!!    Your newsletter is no less than a gestalt of successful marketing, and a spur for the rest of us to get out
and line up those appearances" ~ 
Patti Kokinos, author Angel Park: A Novel
www.PatriciaKokinos.com

 

"[Carolyn Howard-Johnson's newsletter is] definitely one of the most helpful newsletters for writers out  there!"~ Jill Ronsley, Sun Editing and Book Design.  Subscribe Here

 

"So, about 12 months ago, I began to read about do-it-yourself book publicity. One of the best books I came across was "The Frugal Book Promoter: How to do what your publisher won't" by Carolyn Howard-Johnson. If you're looking for 'nitty-gritty how-tos for getting nearly free publicity,' this is the book for you." ~Tim Bete, Director, Erma Bombeck Writers' Workshop

~~~

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~~~

 

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All Carolyn's Frugal Books Are Available on Kindle:

 

 

 

 

 

 

 

 

Tip

Join writers' organizations like SPAN and work them.  They'll work for you about as hard as you work for them. Find others below.

  Find tips on writing, promotion or tech on every page of this Web site. 

  

 

Awards for Carolyn's Books, Blogs and More

 

For The New Book Review and Sharing with Writers blog. Nominated by Nikki Leigh. and Jewel Sample respectively.

 

Blog Awards Winner

For The Frugal, Smart and Tuned-In-Editor blog.

 

 

Writer's Digest 101 Best Websites for Sharing with Writers blog.

 

Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008).

 

  

Reader Views Literary Award for The Frugal Editor

 

New Generation Award for Marketing and Finalist for The Frugal Editor

 

 


 

 

 

 

 

 

Book Publicists of Southern California's Irwin Award

 

Military Writers Award of Excellence for Tracings, A Chapbook of Poetry.

 

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.

 

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Proud Member of and Highly Recommended:

 

 

 

 

 

 

 

 

www.wrwa.net

 

 

 

ABWA is a group of highly skilled networkering women in business.

 

Military Writers' Society of America

 

 

Honorary member of Publishers and Writers of San Diego.

 

Book Publicists of Southern California (BPSC)                    Pix: Proud Irwin Award Winners

Carolyn and Janet Goliger, l. to r.

 


 

View Carolyn Howard-Johnson's profile on LinkedIn

 

I highly recommend this social network for those involved with book marketing services of any kind.

 


View my page on BOOK PLACE

 

 

 

Introducing 
A New Frugal Book 
For Retailers

Scroll Down

              

                     The HowToDoItFrugally Series

Photo of Carolyn Howard-Johnson by Uriah Carr. The author writes novels, short stories, poetry and shares he public relations, editing and other publishing expertise with other authors in her how-to-books.

 

  • THE FRUGAL BOOK PROMOTER:  How to Do What Your Publisher Won't

  • THE FRUGAL EDITOR: Put Your Best Book Forward to Avoid Humiliation and Ensure Success

                                                                        

AND HER LITERARY WORKS

 

Featuring her newest book A Retailer's Guide to Frugal In-Store Promotions and the Frugal Editor, a book that can make a difference in any career in which people write.

         Click Here to arrange to receive a signed label (and a cute little pen-shaped sticker to go with it!) for you copy of either the  Frugal Editor, A Retailer's Guide or any of Carolyn Howard-Johnson's other books.. 

Click Here to order your copy of the Frugal Editor directly from Amazon. Save on shipping by ordering both Frugal books or perhaps Carolyn Howard-Johnson's award-winning novel This Is the Place, set in Big Love country, while you're there. (Utah's culture is in the news, you may have noticed. (-:)

A Retailer's Guide to Frugal In-Store Promotions is now available in paperback on Amazon. http://www.amazon.com/gp/product/B0021AEXU0/

                    And as an e-book for Your Kindle at only $7.96!

If you don't have Kindle, order it with the widget in the left column on this page.

 

The Frugal Book Promoter:                                      The Frugal Book Promoter is USA Book News' Best Professional Book 2004 and Book Publicists of Southern California's Irwin Award Winner
How to Do What Your Publisher Won't 

By award-winning author and publicity expert Carolyn Howard-Johnson
Nonfiction
ISBN: 1-932993-10-X (trade paperback)
ISBN: 1-932993-11-8 (e-book)  

PUBLISHER:  Star Publish 

                       

For about five cents a day THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T assures your book the best possible start in life. Full of nitty-gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns.
Carolyn is an award-winning author of both fiction and nonfiction and former publicist for the New York PR firm that instituted the "10 Best Dressed List." She wrote Frugal to use as a text/syllabus for her UCLA Extension Writers' Program class, "Savvy Marketing for New Authors."
THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can’t or won’t and why authors can do their own promotion better than a PR professional. It gives authors hundreds of nearly free promotion ideas; they may then pick and choose those that fit their pocketbooks and their personalities.
Here's what people are saying:
"Howard-Johnson has the comforting tone of a mentor and writes with the precision of a surgeon." ~ Francine Silverman, editor the Book Promotion Newsletter 
"(Carolyn Howard-Johnson is) an incessant promoter who develops and shares new approaches for book promotion." ~ Marilyn Ross, Founder of Small Publishers Association of North America 

". . . your book is terrific!  Very pragmatic, no nonsense and non-threatening." ~Paula Brancato, USC instructor in the business of writing and screenwriting and cofounder of thewritersplace.org.  

 

Picture of publisher Nancy Cleary's well-read copy of the Frugal Book Promoter.

The Sharing with Writers is a nice accompaniment to the Frugal Book Promoter. It was named to Writer's Digest 101 Best.  Find it at www.sharingwithwriters.blogspot.com.
 

  


Carolyn's Promotion Campaign for The Frugal Editor won the New Generation Indie Book Award for Marketing and The Frugal Editor was a finalist in the How-to book category in that same contest.

                                            

The Frugal Editor:

Put Your Best Book Forward To Avoid Humiliation and Ensure Success 

By award-winning author and editing instructor Carolyn Howard-Johnson
Nonfiction
ISBN: 978-0-9785158-7-4 (trade paperback)

PUBLISHER: Red Engine Press 

Spring of 2007                                                                     

Gremlins are out there! They're determined to foul your credibility and to keep your book from being published or publicized. They -- resolved to embarrass you before the gatekeepers who can turn the key of success for you -- lurk in your subconscious and the depths of your computer programs. Whether you are a new or experienced author, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success will help you present whistle-clean copy (whether it's a one-page cover letter or your entire manuscript) to those who have the power to say "Yea" or "Nay."

 Here's what people are saying:

"Don’t turn in anything until you turn to The Frugal Editor: How to Avoid Humiliation and Put Your Best Book Forward" ~ Peter Bowerman, author, The Well-Fed Writer series        

 "Carolyn Howard-Johnson has done it again! Whether you're writing your first book or tenth, The Frugal Editor, Best Book Forward is a must-read."  ~ Tim Bete, director, Erma Bombeck Writers' Workshop, author, In The Beginning...There Were No Diapers

" I wish all writers would take [Frugal Editor's] advice.  There's not a story I read or a writer I speak to that wouldn't benefit from the advice in your book. ~Jared D. Vineyard, Editor-In-Chief, J. D. Vine Publications

 

Carolyn's Frugal Smart and Tuned-In Editor blog is a fine accompaniment for  The Frugal Editor. Find the award-winning blog at www.thefrugaleditor.blogspot.com.

 

 

The Great First Impression Book Proposal:

Everything You Need To Know About Selling Your Book in 20 Minutes or Less

By award-winning author and editing instructor Carolyn Howard-Johnson
Nonfiction
ISBN: 
B000YG6O5U, an e-essay, delivered to your mailbox by Amazon

Amazon's Short Price: Only 49 Cents

PUBLISHER: Amazon.com's Short program 

 

Here's what people are saying:

"Carolyn Howard-Johnson makes it easy, gives you the switches that can turn you and even the most cold-blooded editor on.

" I'm taking this little booklet and having it tattooed on my inner arm. It's going to be useful to you, I promise. And if you aren't a writer, and you know one, send it on. They'll love it. "
~ May Lattanzio

 "I am waiting on answers to the proposals I sent out for my 4th book, PALMS READ IN LOVE & LIGHT.  I used almost every trick (I mean technique) in your Amazon Short [The Great First Impression Book Propsoal], too. I hope a traditional publisher takes it . . .   ." ~  Myrna Lou Goldbaum, Palmist/Psychic/Author
 

Author Biography

Carolyn Howard-Johnson's first novel, This is the Place, and Harkening: A Collection of Stories Remembered are both award-winners. Her fiction, nonfiction and poems appear in national magazines, anthologies and review journals. She speaks on culture, tolerance, writing and promotion and has appeared on TV and hundreds of radio stations nationwide. She is an instructor for UCLA Extension's Writers' Program and has shared her expertise at venues like San Diego State's world renowned Writers' Conference, Dayton University's Erma Bombeck Writers' Workshop and SPAN's (Small Publishers Association of North America) annual conference.

Carolyn  was awarded Woman of the Year in Arts and Entertainment by members of the California Legislature; her home town's Character and Ethics Commission honored her for her work on promoting tolerance and the Pasadena Weekly named her to their list of "San Gabriel Valley women who make life happen" for literary activism. Her nitty-gritty how-to book, The Frugal Book Promoter won USA Book News' Best Professional Book 2004 and her chapbook of poetry, Tracings, was named to The Compulsive Reader's Top 10 Best Reads for 2004 and Military Writers' Society of America  honored it for excellence. It is now available from Finishing Line Press and Amazon .

Carolyn's The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success . Cheryl Wright of Writer2Writer says, "The Frugal Editor will become a well-used reference for writers around the world."  It won USA Book News Best Book Award and Reader Views LIterary Award.  It was a finalist in the publishing catalog at the New Generation Award and her marketing campaign for the book won their Marketing Award.

Howard-Johnson loves to travel and has studied writing at Cambridge University in the United Kingdom, UK: Herzen University in St. Petersburg, RU; and Charles University in Prague.

She edits "Sharing with Writers," an interactive newsletter where writers share and learn more about writing and promotion. She also blogs at www.SharingwithWriters.blogspot.com, a Writer's Digest Best 101 Website, and www.thefrugaleditor.blogspot.com. Her blog for those planning a both at a book fair is www.sizzlingbookfairbooths.blogspot.com

Her literary Web site is on part of this site on this page: http://carolynhoward-johnson.com.

She also blogs at  http://TheNewBookReview.blogspot.com where writers can recycle their favorite reviews.

http://TheFrugalEditor.blogspot.com where writers can ask questions -- any question -- on editing, grammar, style choices, and using editing as your first line of offense in your marketing campaign.

http://WarPeaceTolerance.blogspot.com where Carolyn gets to rag and nag about how tolerance relates to war and how we can do more than pay lip service to support our troops.

 

 

CAROLYN'S EVENTS AND APPEARANCES

Come Learn, Come Share!

Check April, June, Sept. and October for Active Months

 

Purchase THE FRUGAL BOOK PROMOTER as a thick, full-size e-book priced to accommodate the budgets of starving students and authors at Star Publish.

Purchase THE FRUGAL BOOK PROMOTER and THE FRUGAL EDITOR in trade paperback at Amazon. The Amazon Short, THE GREAT FIRST IMPRESSION BOOK PROPOSAL, too!

Purchase THIS IS THE PLACE, HARKENING and TRACINGS at Amazon.

Purchase CHERISHED PULSE at the Compulsive Reader.

Purchase and find all the audios for writers at Tri-Studio.

Come Facebook with me:

 

Carolyn Howard-Johnson's Profile | Create Your Badge
Carolyn Howard-Johnson's Facebook profile

Find my other social networks.

 

Authors' Coalition http://authorscoalitionandredenginepress.com"Careers that are not fed die as readily as any living organism given no sustenance." ~ Carolyn Howard-Johnson 

 

Logo by Lloyd King

 

   

 

Important Resources

Book Proposal Help

Former book acquisitions editor Terry Whalin says, "editors and publishers don't read manuscripts. They read book proposals. In Book Proposals That Sell: 21 Secrets to Speed Your Success, you learn the inside scoop to achieve your dreams." I highly recommend it.


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Promotion Services

You'll find direction in the Frugal Book Promoter for building your own media kit; if you choose not to build your own, the information there will make you a better partner for a publicist you might hire to help you. I recommend PressKit 24/7, the brainchild of publicists with over forty years' experience. We know the speed at which you need to work, and we know what it takes to get the media's attention. It was critical for us to be able to create professional online press kits for our own clients. So we understand what you need for yours.

~~~

Learn more about the classes offered by UCLA Extension Writers' Program, You'll find Carolyn Howard-Johnson's instructor page there, too.

   


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Copyright ©2007 Carolyn Howard-Johnson

 

Published Works Almanac Tolerance & Utah Links Editing & Publicity Services Media Room Speaking,Modeling Events & Teaching Awards Authors Cross Promote! Newsletter & Blogs Resources for Writers Resources for Readers E-mail Author Classified Ads Advertising Free Articles 4 Authors,Editors Consulting Travels with Carolyn

Click here for Carolyn's Social Media sites. Come chat, network and share professional secrets! (-: